Medical aesthetics, also known as cosmetic dermatology, refers to cosmetic dermatology techniques and procedures that aim to improve or alter a person’s physical appearance. These procedures are non-surgical and minimally-invasive treatments to help enhance or rejuvenate certain areas of the body. Some of the most common cosmetic dermatology procedures include:
- Botox and filler treatments: Botox is used to reduce fine lines and wrinkles by blocking muscle activity in the treated area. Dermal fillers like Juvederm and Medical Aesthetics are used to add volume and fullness to areas like lips, cheeks, and nasolabial folds.
- Chemical peels: Chemical peels use solutions of acids or retinoids to resurface the skin and reduce signs of photoaging like wrinkles, hyperpigmentation, and texture irregularities. Popular options include trichloroacetic acid (TCA), glycolic acid, salicylic acid, and Jessner's peels.
- Laser skin resurfacing: CO2 laser resurfacing and fractional laser resurfacing uses laser energy to tighten skin and improve lines, wrinkles, acne scarring, and other skin imperfections. The results can significantly improve the tone, texture, and quality of the skin.
- Liposuction procedures: SmartLipo laser-assisted liposuction, Cool Sculpting cryolipolysis, and truSculpt flex are popular non-invasive body contouring procedures that help reduce fat in targeted areas like the abdomen, flanks, back, and chin.
- Skin tightening treatments: Radiofrequency, ultrasound, and plasma skin tightening therapies use energy-based devices to stimulate collagen production and tighten loose and lax skin. Common applications include face and neck lifts, arm lifts, and thigh lifts without surgery.
Reasons Behind its Rising Popularity
There are several factors contributing to the increased demand and popularity of medical aesthetic treatments in recent years:
- Minimal downtime: Most medical aesthetic procedures are non-surgical or minimally-invasive options that allow patients to return to regular activities soon after treatment. Downtime is usually limited to minor swelling, redness, or bruising that goes away within a few days.
- Natural looking results: When performed by a qualified expert, medical aesthetic treatments can deliver natural-looking, youthful results without appearing overly "done." Procedures aim to enhance one's appearance in a subtle, balanced way.
- Preventative benefits: An increasing number of people are using aesthetic treatments preventatively from a younger age to delay signs of aging. Early intervention can help maintain a more youthful appearance long-term.
- Access to information: With the rise of social media and online reviews, people have more access to before-and-after photos that showcase realistic results. This helps manage expectations and inspires confidence in certain treatments or providers.
- Improved technologies: Advanced technologies and refined techniques have made many medical aesthetic procedures safer, more effective, and comfortable. New innovations continue to expand treatment options.
Making Informed Choices
With the abundance of choices, it’s important for patients to do their research, have realistic expectations, and see an experienced provider. Some tips for making informed medical aesthetic decisions:
- Consult only providers with proper training: Look for practitioners certified by reputable boards like the American Board of Cosmetic Surgery. Medical doctors, not spas or medi-spas, should perform injectables, lasers, and body contouring.
- Understand proposed treatments: Ask about the purpose, risks, recovery, potential side effects, cost, and number of sessions required for optimal results of any procedure. RealSelf.com is a good independent source of treatment information.
- Consider your features and goals: Discuss what aesthetic issues you want to address and ensure the provider can determine how to suitably enhance vs. radically change your appearance. Genetics play a role in treatment outcomes.
- See before-and-after photos: Request to view multiple patients at different treatment stages who have a similar skin tone, age, and features as you. Beware of overly filtered or altered photos.
- Allow realistic timeline: While some effects are instant, optimal results from treatments like filler and lasers may take 6 months to a year to see. Be patient and avoid multiple retreatments within a short period.
With the growing popularity of medical aesthetics, doing proper research and vetting providers offers the best chance at natural, youth-enhancing results safely and cost-effectively. An experienced professional can help guide suitable treatment choices tailored to individual goals and features.
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